Excessive Luxury and brand extentions

This video really made me think about how some consumers give into excessive indulgance.
It also talks about brands like Swarovski have gotten into things like 'Swarovski high chairs' and  'Swarovski coffee maker'. Other brand extentions as well like the 'Tiffany diamond 'phones'. The phone by Tiffany sells for $1 Million! Can u believe it?

Reference

Website: Trend Hunter: Excessive Luxury (http://www.trendhunter.com/tv) Used on March 22, 2011 (London, U.K)