Design Strategy In Reaction To A Business Plan

Design Strategy In Reaction  To A Business Plan

I found this lecture to be extremely useful because it explained the relationship between design and the business plan.  The class was started by stating the importance of being creative, especially for luxury brands. This made me think about where I could possibly use design elements in my brand extension (business plan). 

How does design management support the realization of a luxury brand and support corporate endeavors? 

Design has various layers, and each layer signififies something different.  For example: Design in meaning (is the mental layer: i.e its concerned with the menaing behing the product -> this relates to design as expression. Each layer has to be designed in specification to the corporate endvour to ensure that the brand isnt losing meaning.

Within luxury, it is even more critical that people think creatively, and invent and reinvent to represent the brand as well as possible and keep it relevant to the times…

We found that Good Design often has certain characteristics that go along with it. The diagram below lists some of these characteristics.

The following video explain the relationship between business and design: It explains the relationship and the problem that comes along with this marriage.

Reference:

Module Slides, Class Lecture: Serena Gossain and John Harrison

 

Website :YouTube: Richard Seymour - Business and Design

 (http://www.youtube.com/watch?v=HT6z7HZdYj0) Used on March 22, 2011 (London, U.K)